YOU
Each season of Netflix's YOU introduces a new ensemble of intriguing characters, and Season 4 was no exception. To tease them before the premiere, I worked on the series "Jon Boy Reads," integrating green screen footage, quintessential Joe Goldberg voiceovers, and dynamic text. Later in-season assets included a "Love Jingle" supercut showcasing all of Joe's romantic obsessions, a "friends or foes" montage of his new social network, and Joe's reflections on one of the season's most hated characters Roald. This season's campaign then concluded with a video announcing the fifth and final season complete with his trademark greeting, "Hello you."
Jon Boy Reads
In-Season Content